Call Wendy Nelson
at (270) 531-1810
or (716) 969-5632.



CORPORATE WEB SITE
FOR INTERNET MARKETING

By Wendy L. Nelson, Owner MediaTek Grafx

ADVANTAGE
IS THERE AN INSTANT ADVANTAGE FOR YOUR CORPORATION?
Corporate presence on the web allows potential customers, and current customers alike, to be able to access everything about your company, your products and your services, any time they find it convenient. It is the most inexpensive tool and speaks volumes to more than your primary market area. It also reaches out to more than your identified target market of customers. Present your facility, employees, mission statement, customer service policies, and much more – so customers learn about what makes your company special. They can buy the product and service anywhere – a decision to choose your company is going to come from a customer’s overall perception of value and personal connection that you help to establish. Friendly faces, quality product photos, organized presentation and maps to find you, are all items that you cannot convey to customers in any other media so inclusively or inexpensively.

PURPOSE
WHAT IS THE PURPOSE OF YOUR WEB SITE?
You want new customers, repeat visits, highlight the latest sales, new purchases, contacts, informed customers regarding products and services. Also, you want referrals, to build loyalty, a place to offer incentives and a place for contests or giveaways. You want an internet presence to offer company news, to praise employees, to discuss fund raisers and community interaction. Your corporate web site can generate revenue directly or in-directly, build loyalty and increase public awareness. Make a good impression, stimulate interest, answer questions, motivate action, increase word-of-mouth advertising and increase communications – these are fundamental to the purpose of a corporate web site.

FULFILLMENT
WHAT FULFILLMENT ARE POTENTIAL CUSTOMERS LOOKING FOR?
Customers have questions, have problems, want to order products or services and want general information. They want to find everything easily and fast. Your company web site should be designed from the customer’s point of view, addressing items they want to see first, making ordering easy, or communicating concerns quickly. Customers want to use tested, user-friendly shopping cart and eCommerce solutions. Analyze and correct your site function after release to market, to address issues that are mentioned by web site visitors as being problematic.

 

 











REVEAL
CAN YOU EXPERTLY REVEAL YOUR PRODUCTS AND SERVICES?
Strategically reveal your products in order by expense or availability, in some organized manner that is also advantageous to sales. Ensure that all photography is professional and products are staged, employees are smiling, and the company image is orderly and clean. Write copy clearly and in as few words as possible.
Perceived value and sales are affected by your presentation to web site visitors. Consider your verbiage that describes your corporate image and make sure your brand is represented consistently.

BEST
HOW CAN YOUR COMPANY BE CONSIDERED THE BEST?
If your site is one of many that customers visit, what will help ensure that they trust your company most to purchase their products or services? Do you offer discounts on new orders, or trial offers or free shipping? Can customers easily see product or service specifications and have all of their questions answered without additional phone calls or investment of time and energy? Do you adequately leverage your niche in the marketplace? Does your other advertising refer people to your web site so that your brand is reinforced?

CREDIBILITY
HAVE YOU ESTABLISHED CREDIBILITY WITH YOUR WEB SITE?
Customers want to know that your business is reliable, stable, communicates easily, has a professional image and that you provide excellent customer service. They look for extra promises of satisfaction being guaranteed, logos that denote reputability, associations, community involvement and testimonials. You want to build trust into your corporate web site, and press releases, awards and certifications or memberships will help accomplish that goal.



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SUBSTANCE
WHAT IS THE SUBSTANCE OF YOUR WEB SITE?
Your corporate web site needs to be easily found in searches, impressive when a site visitor see it, and easy to navigate. Everything that you wish to portray needs to be professionally produced and satisfy the customer needs in an efficient manner. The copy written in your site needs to be free of errors and complete concerning the information provided. Don’t rely on a second chance to impress a customer. Not only are sales important events to highlight, but the upselling opportunity prior to closing a shopping cart purchase are equally important. If customers are going to leave the site without inquiry being made or purchase completed, do you have web chat in place to try to assist them? Do you give customers plenty to come back for on another visit? Do you offer newsletters, contests, or referral reward programs? Visit your site and see how many ways communication is encouraged or opportunities to make a sale are offered or reasons to come back to the web site there are… See how easy it is to order products or services and determine if all questions are answered, as well. Ask your customers to give feedback – after all, they are the ones to please.









© 2009 MediaTek Grafx New York USA All rights reserved.

© 2009 MediaTek Grafx All rights reserved. New York State, USA Content of this web site may not be reproduced.
E-mail sales@mediatekgrafx.com for more information. Every effort has been made to have complete info, however not responsible for typographical errors, omissions or website errors.
MediaTek Grafx is located near Buffalo, NY in Chautauqua County, providing marketing solutions for businesses, designing creative marketing solutions, working with clients in Erie, PA, and various Western New York companies. MediaTek Grafx is a full service advertising agency, designing web advertising, marketing campaigns for the internet, launching new web sites, concentrating in specialized research for custom marketing strategy and competitive edge. Call MediaTek Grafx, Gerry, NY, - a New York advertising agency, near the NY and PA border, providing solutions for your business, specializing in printed materials, targeted advertising for the Western New York area. Near Chautauqua Lake and Chautauqua Institution where the focus is on culture, arts and tourism. If you are searching for advertising, advertising and marketing, branding, brochures, business image, business advertising, business solutions, catalogs, computer processes, company, computer design, computer service, dependable results, design, full service marketing, full service advertising, full service advertising agency, marketing solutions, professional marketing firm, marketing strategies, media buyer, network solutions, network, network troubleshooting, networking, printed materials, printing, product, research, solutions, targeted advertising, tools that work, tracking, troubleshooting, web site, web site development, writing. Full service advertising agency. Your Business Depends on Tools That Work. Call MediaTek Grafx at (270) 531-1810 or (716) 969-5632.