CORPORATE WEB SITE
FOR INTERNET MARKETING
By Wendy L. Nelson, Owner MediaTek Grafx

ADVANTAGE
IS THERE AN INSTANT ADVANTAGE FOR YOUR CORPORATION?
Corporate presence on the web allows potential customers, and current customers alike, to be able to access everything about your company, your products and your services, any time they find it convenient. It is the most inexpensive tool and speaks volumes to more than your primary market area. It also reaches out to more than your identified target market of customers. Present your facility, employees, mission statement, customer service policies, and much more – so customers learn about what makes your company special. They can buy the product and service anywhere – a decision to choose your company is going to come from a customer’s overall perception of value and personal connection that you help to establish. Friendly faces, quality product photos, organized presentation and maps to find you, are all items that you cannot convey to customers in any other media so inclusively or inexpensively.

PURPOSE
WHAT IS THE PURPOSE OF YOUR WEB SITE?
You want new customers, repeat visits, highlight the latest sales, new purchases, contacts, informed customers regarding products and services. Also, you want referrals, to build loyalty, a place to offer incentives and a place for contests or giveaways. You want an internet presence to offer company news, to praise employees, to discuss fund raisers and community interaction. Your corporate web site can generate revenue directly or in-directly, build loyalty and increase public awareness. Make a good impression, stimulate interest, answer questions, motivate action, increase word-of-mouth advertising and increase communications – these are fundamental to the purpose of a corporate web site.

FULFILLMENT
WHAT FULFILLMENT ARE POTENTIAL CUSTOMERS LOOKING FOR?
Customers have questions, have problems, want to order products or services and want general information. They want to find everything easily and fast. Your company web site should be designed from the customer’s point of view, addressing items they want to see first, making ordering easy, or communicating concerns quickly. Customers want to use tested, user-friendly shopping cart and eCommerce solutions. Analyze and correct your site function after release to market, to address issues that are mentioned by web site visitors as being problematic.

REVEAL
CAN YOU EXPERTLY REVEAL YOUR PRODUCTS AND SERVICES?
Strategically reveal your products in order by expense or availability, in some organized manner that is also advantageous to sales. Ensure that all photography is professional and products are staged, employees are smiling, and the company image is orderly and clean. Write copy clearly and in as few words as possible.
Perceived value and sales are affected by your presentation to web site visitors. Consider your verbiage that describes your corporate image and make sure your brand is represented consistently.

BEST
HOW CAN YOUR COMPANY BE CONSIDERED THE BEST?
If your site is one of many that customers visit, what will help ensure that they trust your company most to purchase their products or services? Do you offer discounts on new orders, or trial offers or free shipping? Can customers easily see product or service specifications and have all of their questions answered without additional phone calls or investment of time and energy? Do you adequately leverage your niche in the marketplace? Does your other advertising refer people to your web site so that your brand is reinforced?

CREDIBILITY
HAVE YOU ESTABLISHED CREDIBILITY WITH YOUR WEB SITE?
Customers want to know that your business is reliable, stable, communicates easily, has a professional image and that you provide excellent customer service. They look for extra promises of satisfaction being guaranteed, logos that denote reputability, associations, community involvement and testimonials. You want to build trust into your corporate web site, and press releases, awards and certifications or memberships will help accomplish that goal.